The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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In today’s world where a variety of communication mediums exist, The Farnsworth Group wanted to investigate how dealers and manufacturers reach the Pro.

The Farnsworth Group conducted 253 surveys online utilizing Specpan, the internet panel subsidiary of The Farnsworth Group, to find professionals’ sources of advertising and how they utilize these sources.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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