The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Each year The Farnsworth Group executes data collection and analysis of Remodeling’s Cost vs. Value Study. The report sheds light on remodeling projects that yield the largest return on investment and provides valuable insight for builders and remodelers, home product marketers and consumers across the country.

Sal Alfano, editorial director of the Remodeling Group at Hanley Wood, shares some of the key findings in the following video.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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