The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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The 2013 ProDealer Industry Summit, slated for Nashville, Tenn., Oct. 23-25 will include a healthy lineup of industry presentations.

Included on the slate is a seminar titled “Where Pros and DIYers are Buying Building Supplies and Home Improvement Products, and Why?”

The presenter is Jim Robisch Sr., partner and director of dealer/retailer services, The Farnsworth Group.

This session will highlight the findings of the latest industry study from The Farnsworth Group. Information will be provided about where professionals and do-it-yourselfers purchase products overall, and by channel segment. In addition, channel purchase behavior, by major product categories, will be reviewed. The session will provide an understanding of why professionals and do-it-yourselfers purchase at their preferred stores and sources.

The ProDealer Industry Summit is hosted jointly by the National Lumber & Building Material Dealers Association (NLBMDA) and HCN.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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