The Farnsworth Group

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The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Great customer service can make all the difference. 

At The Farnsworth Group, we are proud to say that our market research firm can provide you with key insights into all aspects of your business, including customer service. We can help you gauge the experience that your customers have when they work with you so that you can learn and grow. While you may not realize it, customer service is one of the most important aspects of any business, and there are many reasons as to why it is so important:

#1. It sets you apart.

Today’s business world is extremely competitive. Chances are, there are other companies that sell that same the products or offer the same services that you do, and many of them probably do so for around the same price. Customer service is one of the best ways to set your business apart, and the best part about it is that a smile and a friendly attitude don’t require any big investments.

#2. It inspires loyalty. 

Customers who are happy with the customer service you provide are more likely to buy your products or use your services in the future. The 2008 global customer satisfaction report from Accenture found that poor customer service had a greater effect on customer loss than even price! It’s cheaper to hold on to your existing customers than it is to acquire new customers, and great customers service will keep your customers coming back time and time again.

These are just a couple of the many reasons why great customer service is so important. Learn more when you stay tuned for our next blog.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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