The Farnsworth Group

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The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Your brand can make or break your business.

When people buy clothes, vehicles and even food, they are buying a brand. Think about it, a cotton shirt is a cotton shirt, but when there is a Nike or Adidas symbol on it, it becomes something special. When it comes to finding a brand for your company, you need to do the research to find out what works and what doesn’t, and that’s where our market research firm comes into play. However, before we get started, you need to understand why branding matters. Here are the top reasons why branding is so important:

#1. Recognition

Your logo is a big part of your brand, and it is also what makes your company recognizable. Whether your logo is on a specific product, your website or even a bill, you need it to be a recognizable part of your business.

#2. Trust

Branding helps to build trust with your clients and customers. A great example of this is grocery shopping. Many people will buy the name brand of products, even though they are the exact same as the generic products. This is because the brand name implies quality.

#3. Advertising

Not only does branding establish trust and recognition, it also makes it easy to advertise your business. Your brand is what ties your marketing efforts and advertisements back to your business.

These are just a few of the many reasons why branding matters for each and every business. Would you like to learn more? If so, please stay tuned for our next blog!

 

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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