The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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ProSales Magazine and  Hanley Wood wanted to gain a better understanding of how remodelers currently view building material suppliers.  In order to obtain current and accurate information, The Farnsworth Group was retained to conduct market research on the remodeler market.  The Farnsworth Group, through it’s proprietary data collection service Specpan, interviewed professional remodelers solicited from various dealers’ customers.
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The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

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