The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Can you really afford to put your money into an ineffective advertisement campaign? 

No matter what industry you are in, you are probably facing a whole lot of competition. Advertising is a great way to gain an edge on your competition, but if your advertisement campaign is ineffective, it could be doing more harm than good. Our strategy consulting experts understand just how important it is to make your advertisements effective, and that’s why we gave you several tips for advertising effectively in our last blog. Keep reading to learn more:

#4. Focus on the benefits.

Most people work very hard for every dollar that they earn, and that’s why people don’t usually buy something unless they can get something out of it. It’s always a good idea to highlight how your products and services can benefit the audience.

#5. Eliminate any associated risk. 

With so many low-quality products and scams out there, many people are a bit nervous about spending their hard-earned money. Even if you know that your product comes with zero risk, it’s always a good idea to offer your customers a “risk-free guarantee.” This will help to eliminate any fears that your potential customers have, even if those fears are completely unfounded.

#6. Constantly measure and test the results. 

As we mentioned before, you need your advertisements to be effective, so it’s important to constantly measure and test the results of your campaign. Luckily, with advertising effectiveness research from The Farnsworth Group, this step is easier than ever!

Take the first step towards a more effective advertisement campaign by contacting us at The Farnsworth Group today!


The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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