The Farnsworth Group

RESEARCH. INSIGHT. ANSWERS.

The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Let us help you make your brand great. 

Our strategy consulting experts can provide you with the research and insight that you need to find a great brand for your business. We do all of this because we know just how important branding is. In our previous blog, we went over a few of the reasons why branding is so important for every business. Keep reading to learn about more reasons why branding matters:

#4. Competition

A good brand can give you a leg up on your competition. As we mentioned in our last blog, many people will always buy brand name products over generic products, simply because the brand name implies quality. In this way, you can beat out the competition by simply putting your brand on a product!

#5. New Customers

Branding makes it possible for you to easily spread the word about your company, which helps to attract new customers. Additionally, branding also makes it easy for your customers and clients to refer their friends and family.

#6. Financial Value

Although we’ve gone over many reasons as to why branding is important, the financial value that a brand can build is what it all boils down to. Oftentimes, a product with a brand name will be more expensive than a generic product, simply because it has the brand on it. There’s nothing more important for your finances than a good brand.

Now that you know why your brand is so important, it’s time to learn how to make the most out of your brand. Visit our site today to get started!

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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