The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Purchase Behavior and Attitudes of the Builder and Remodeler.

The overall objective of this research was to provide a comprehensive look at current conditions in the home building and remodeling market.
With the tremendous changes continuing to take place in the home building and remodeling market, The Farnsworth Group recognized the importance of providing these findings to industry manufacturers, distributors, and dealers.

Online surveys were conducted utilizing Specpan, the trade professional internet panel subsidiary of The Farnsworth Group.

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Understanding Today’s Pro Customer – 2011

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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