The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Join us for a webinar on Thursday, Feb 12 at 1:00 PM EST.

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Understand which categories are being impacted by online purchasing within the building products, hardware and home improvement industry, why categories are or aren’t being purchased online, and how it compares to industries outside of home improvement.
The Farnsworth Group conducted primary research among DIYers to understand the relevance of online purchasing across various home improvement categories. Data was balanced by gender and age to understand variance by these two segments. In this webinar you will learn:
  • Online purchase incidence among DIYers
  • Online shopping behaviors within Home Improvement
  • Online purchase incidence of HI categories
  • Key differences between gender and age groups
  • Reason for purchasing and not purchasing online

Who is buying Home Improvement products online? How frequently are they buying online? What are they looking for online?  Gain insight to these questions and more on Thursday, February 12 at 1:00pm Eastern.

After registering, you will receive a confirmation email containing information about joining the webinar.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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