The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Understand how DIY homeowners, builders and residential remodelers view pricing and its impact on products and supplier selection within the building products, hardware and home improvement industry. The Farnsworth Group conducted primary research among DIYers and Pros to create an attitudinal segmentation on pricing.

In this webinar you will learn:

  • Types of customer segments as they relate to price
  • % of DIYers/Pros that fall into each segment
  • Key differences between segments
  • Channel behaviors by segment
  • Product purchase behaviors by segment

How important is price? Has the current market shifted toward ‘Price Sensitive’ shoppers?  How has the importance of pricing changed? Gain insight to these questions and more on Friday, June 20 at 2:00pm Eastern.

Register for the session by clicking the data below.

Friday, June 20, 2014 at 2:00-3:00pm EDT

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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