The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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The Farnsworth Group was featured in the September 2013 issue of Hardware Retailing.  In the article “Why ‘Ad’ When You Can Subtract”, the National Retail Hardware Association referenced The Farnsworth Group’s 2011 research report on ‘Advertising Effectiveness Among DIYers’.  The articles looks at effectiveness of various advertising methods among hardware and home improvement retailers.  While there are several mediums that may require heavy time or fiscal investments, there are also very cost effective ad methods that yield a strong return on investment.  Most importantly, retailers need to invest in several ad methods in order to have the greatest impact among DIYers.  To learn which mediums are best for your organization please contact The Farnsworth Group at or call 866-773-2726 x.301.

View the September 2013 issue of Hardware Retailing at

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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