The Farnsworth Group

RESEARCH. INSIGHT. ANSWERS.

The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Speak With Us About Your Research Needs Today!Call: (317) 241-5600 x301
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Understand your brand more thoroughly with brand image research.Brand image research defines how your customers perceive your company compared to the market as a whole. By better understanding your brand image, you can develop marketing strategies and tactics that will more effectively insert your brand into the minds of your target market.

Brand image research identifies positive brand associations to leverage. It also identifies any negative brand associations requiring attention. It tells you why your best customers are loyal, why some customers don’t shop as much as you would like, and why others don’t buy from you at all.

Brand Image Research investigates:

  • Brand awareness
  • Positive and negative brand equity
  • Key factors in the market that influence shopping and buying
  • Customer satisfaction priorities
  • Service, price, and selection image compared to competition

The results of brand image research provide a defined set of market-based and actionable criteria for enhancing your brand. Improving your brand image will strengthen customer loyalty and attract new customers.

PLEASE CALL US TODAY

(317) 241-5600 x 301

or email us directly for additional information on our research services.

6640 Intech Blvd., Suite 100
Phone: (317) 241-5600 x 301
Fax: (317) 227-3010
Email: sales@thefarnsworthgroup.com

THE FARNSWORTH GROUP

Please contact us for additional information on how we can help you better understand your customers.

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The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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