The Farnsworth Group

RESEARCH. INSIGHT. ANSWERS.

The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Speak With Us About Your Research Needs Today!Call: (317) 241-5600 x301
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Which services are you interested in:

Category improvement research is an important part of strategy development because it offers a comprehensive product evaluation by incorporating internal sales and financial performance analyses with customer and market feedback.

Category Improvement Research:

  • Measures purchase frequency for product categories
  • Investigates competitive shopping share for specific categories
  • Establishes category purchase motivators (breadth, price, depth, brand, service requirements, etc.)

Category Improvement Research allows you to:

  • Align your product mix to changing customer needs
  • Develop a truly market-driven product expansion strategy
  • Refine and enhance your core product categories
  • Define your “signature categories” that are central to your brand
  • Respond to competitive developments in your markets

Category improvement research provides the information you need to have the products customers want. It also makes it possible to sell more to your existing customers and extend your reach to new customers.

PLEASE CALL US TODAY

(317) 241-5600 x 301

or email us directly for additional information on our research services.

6640 Intech Blvd., Suite 100
Phone: (317) 241-5600 x 301
Fax: (317) 227-3010
Email: sales@thefarnsworthgroup.com

THE FARNSWORTH GROUP

Please contact us for additional information on how we can help you better understand your customers.

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The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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