1. Market Research: An Even Greater Need In Agribusiness Today

    Marketing Research:  An even greater need in Agribusinesses todayIn an earlier article, we discussed four conditions under which marketing research is of even greater need than is typical:Market dynamics are changing - rapidly.The target customer is changing - rapidly.Competitor approaches are changing - rapidly.Your organization is changing - rapidly.Put another way, the greater and/or faster th…Read More

  2. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  3. The Farnsworth Group Strengthens Industry Research Expertise in Agribusiness With New Hire

    INDIANAPOLIS, IN (July 26, 2017) – The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Robert Weaver, a proven thought leader in the agribusiness industry. Weaver joins The Farnsworth Group as VP of Agribusiness having dedicated his career to the industry. For the past twenty years, he has worked closely with agricultural manufacturers, s…Read More