1. The Farnsworth Group Strengthens Industry Research Expertise in Agribusiness With New Hire

    INDIANAPOLIS, IN (July 26, 2017) – The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Robert Weaver, a proven thought leader in the agribusiness industry. Weaver joins The Farnsworth Group as VP of Agribusiness having dedicated his career to the industry. For the past twenty years, he has worked closely with agricultural manufacturers, s…Read More

  2. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  3. Tips for Advertising Effectively

    It's not enough to just advertise. You need to learn how to advertise effectively.  At The Farnsworth Group, we are proud to be your go-to market research firm, and as such, one of our premier objectives is to test the effectiveness of your advertisements. We know that no company can afford to spend money on an advertisement campaign that doesn't get results, and with our advertising effectivenes…Read More

  4. Why Branding Matters

    Your brand can make or break your business. When people buy clothes, vehicles and even food, they are buying a brand. Think about it, a cotton shirt is a cotton shirt, but when there is a Nike or Adidas symbol on it, it becomes something special. When it comes to finding a brand for your company, you need to do the research to find out what works and what doesn't, and that's where our market resea…Read More

  5. The Importance of Great Customer Service

    Great customer service can make all the difference.  At The Farnsworth Group, we are proud to say that our market research firm can provide you with key insights into all aspects of your business, including customer service. We can help you gauge the experience that your customers have when they work with you so that you can learn and grow. While you may not realize it, customer service is one o…Read More