1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. The Farnsworth Group strengthens its building products, home improvement research expertise with new hire

    The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience. Fenik joins The Farnsworth Group as a Business Development Manager.  For over 10 years he has worked closely with top retailers, distributors, and contractor…Read More

  3. The Farnsworth Group Strengthens Industry Research Expertise in Agribusiness With New Hire

    INDIANAPOLIS, IN (July 26, 2017) – The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Robert Weaver, a proven thought leader in the agribusiness industry. Weaver joins The Farnsworth Group as VP of Agribusiness having dedicated his career to the industry. For the past twenty years, he has worked closely with agricultural manufacturers, s…Read More

  4. Where’s the Service?

    What is happening to service?  We are seeing that service is becoming a challenge for more and more dealers.  This is a dangerous situation for some. Too many are lacking any effective “price” response to online and other low price retailers and supply sources.  They are relying heavily on their service to keep them relevant. Whether they are consumers or pros, customers are becoming more a…Read More

  5. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  6. Tips for Advertising Effectively Part 2

    Can you really afford to put your money into an ineffective advertisement campaign?  No matter what industry you are in, you are probably facing a whole lot of competition. Advertising is a great way to gain an edge on your competition, but if your advertisement campaign is ineffective, it could be doing more harm than good. Our strategy consulting experts understand just how important it is to m…Read More

  7. Why Branding Matters Part 2

    Let us help you make your brand great.  Our strategy consulting experts can provide you with the research and insight that you need to find a great brand for your business. We do all of this because we know just how important branding is. In our previous blog, we went over a few of the reasons why branding is so important for every business. Keep reading to learn about more reasons why branding m…Read More

  8. The Importance of Great Customer Service Part 2

    Believe it or not, customer service matters.  You may not think that smiling or being friendly really has that much of an impact on your business, but it can make all the difference. Our strategy consulting firm can help you gauge the effectiveness of your customer service, but first, you need to understand why customer service is so important to begin with. In our last blog, we gave you a couple…Read More