1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. The Farnsworth Group strengthens its building products, home improvement research expertise with new hire

    The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience. Fenik joins The Farnsworth Group as a Business Development Manager.  For over 10 years he has worked closely with top retailers, distributors, and contractor…Read More

  3. HomeAdvisor Farnsworth Index – Q2 2017 Results Released

    Second quarter results of the HomeAdvisor Farnsworth Index have been released.  The index, conducted among residential trade professionals,  defines not only current sentiment but begins to uncover what may be causing that sentiment by capturing input on market dynamics impacting their business expectations. Q2 Index results show continued optimism among all residential contractor segments.  7…Read More

  4. HomeAdvisor Partners with The Farnsworth Group to Create Industry Index

    The Farnsworth Group is excited to announce the launch of the HomeAdvisor Farnsworth Index.  This index will provide the home improvement and building products industry with quarterly sentiment from remodelers, exterior trade professionals, mechanical contractors, landscape professionals and interior finish specialty trades. Each quarter the HomeAdvisor Farnsworth Index surveys thousands of res…Read More

  5. Detail Merchandising Still Pays Off

    Improving the in the store shopping experience has become a key priority for many.  The role of the store is certainly evolving from what customers want and expect from their store experience to how they choose to receive (and return) goods they purchase online.  But one store experience constant remains: merchandising sells goods. Why? Because merchandising can affect two important variables in…Read More

  6. The Store is STILL Important

    Online retailing trends are receiving the most attention these days and thus they should.  Online shopping and purchasing continue to skyrocket. It’s a fact.  But many seem to forget that the store is still important. The physical store and in-store shopping experience play a critical role in shaping customers’ shopping and buying habits.  They play an even greater role in defining brand im…Read More

  7. NKBA Research Pegs Industry Value at $134 billion

    The following is a press release from the NKBA on Jan. 11, 2017.  The Farnsworth Group was honored to be the research and consulting firm serving the NKBA on their recent industry efforts. KITCHEN & BATH INDUSTRY SHOW, ORLANDO (January 11, 2017) — Kitchens and baths are the heart and soul of our homes, representing a $134 billion industry, according to research released today by the Nation…Read More

  8. Building a path to purchase

    Inspiration takes on increased importance in an industry filled with new players and new trends. The following is an article by Ken Clark from HBS Dealer on January 3, 2017. Genius, believed Albert Einstein, is 99% perspiration and 1% inspiration. Home improvement — judging from the quantity and variety of photo-rich, idea-sparking digital platforms that are competing for homeowner eyeballs and …Read More

  9. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More