1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. The Farnsworth Group strengthens its building products, home improvement research expertise with new hire

    The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience. Fenik joins The Farnsworth Group as a Business Development Manager.  For over 10 years he has worked closely with top retailers, distributors, and contractor…Read More

  3. HomeAdvisor Farnsworth Index – Q2 2017 Results Released

    Second quarter results of the HomeAdvisor Farnsworth Index have been released.  The index, conducted among residential trade professionals,  defines not only current sentiment but begins to uncover what may be causing that sentiment by capturing input on market dynamics impacting their business expectations. Q2 Index results show continued optimism among all residential contractor segments.  7…Read More

  4. Where’s the Service?

    What is happening to service?  We are seeing that service is becoming a challenge for more and more dealers.  This is a dangerous situation for some. Too many are lacking any effective “price” response to online and other low price retailers and supply sources.  They are relying heavily on their service to keep them relevant. Whether they are consumers or pros, customers are becoming more a…Read More

  5. HomeAdvisor Partners with The Farnsworth Group to Create Industry Index

    The Farnsworth Group is excited to announce the launch of the HomeAdvisor Farnsworth Index.  This index will provide the home improvement and building products industry with quarterly sentiment from remodelers, exterior trade professionals, mechanical contractors, landscape professionals and interior finish specialty trades. Each quarter the HomeAdvisor Farnsworth Index surveys thousands of res…Read More

  6. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  7. The Rising Tide of Online Home Services

    The swell of young homeowners and the rapid evolution of the online home services market could lead to a big wave of growth in this sector over the coming years. But how aware are consumers of the availability of these services, and how is the industry responding to this new wave of offerings? GM investing $500M in Lyft, Google investing in Uber, The Home Depot buying Red Beacon, the launch of Ama…Read More

  8. Contractor Online Purchase Behaviors in Home Improvement

    The Farnsworth Group just completed a new study on the online purchase behaviors of home builders, remodelers and replacement contractors.  This study looks at broad trends among professionals to understand their activities regarding online product research, shopping and purchasing.  It looks in greater detail at various home improvement categories to understand: Degrees of online purchase p…Read More