1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. Where’s the Service?

    What is happening to service?  We are seeing that service is becoming a challenge for more and more dealers.  This is a dangerous situation for some. Too many are lacking any effective “price” response to online and other low price retailers and supply sources.  They are relying heavily on their service to keep them relevant. Whether they are consumers or pros, customers are becoming more a…Read More

  3. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  4. 2016 Houzz & Home Study Released

    The following is a Houzz Press Release from June 22, 2016.  The Farnsworth Group conducted all field research on behalf of Houzz for the Houzz & Home  Survey. SPENDING IS ON THE RISE FOR KITCHEN AND BATH RENOVATIONS, HOUZZ SURVEY FINDS Over a quarter of renovation projects are driven by recent home purchases. Homeowners are investing larger budgets into their kitchen and bathroom renovatio…Read More

  5. Think You’re Meeting Customers’ Expectations? Don’t Count On It!

    The retail market is strong, but market growth and stability are creating a false sense of competence among many home improvement and hardware retailers. Technology and emerging generations are shaping much higher and different customer expectations. While most hardware retail operators believe they are meeting customers’ expectations, the reality is that many are not! For hardware and home impr…Read More

  6. The Rising Tide of Online Home Services

    The swell of young homeowners and the rapid evolution of the online home services market could lead to a big wave of growth in this sector over the coming years. But how aware are consumers of the availability of these services, and how is the industry responding to this new wave of offerings? GM investing $500M in Lyft, Google investing in Uber, The Home Depot buying Red Beacon, the launch of Ama…Read More