1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. The Farnsworth Group strengthens its building products, home improvement research expertise with new hire

    The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience. Fenik joins The Farnsworth Group as a Business Development Manager.  For over 10 years he has worked closely with top retailers, distributors, and contractor…Read More

  3. Where’s the Service?

    What is happening to service?  We are seeing that service is becoming a challenge for more and more dealers.  This is a dangerous situation for some. Too many are lacking any effective “price” response to online and other low price retailers and supply sources.  They are relying heavily on their service to keep them relevant. Whether they are consumers or pros, customers are becoming more a…Read More

  4. Detail Merchandising Still Pays Off

    Improving the in the store shopping experience has become a key priority for many.  The role of the store is certainly evolving from what customers want and expect from their store experience to how they choose to receive (and return) goods they purchase online.  But one store experience constant remains: merchandising sells goods. Why? Because merchandising can affect two important variables in…Read More

  5. The Store is STILL Important

    Online retailing trends are receiving the most attention these days and thus they should.  Online shopping and purchasing continue to skyrocket. It’s a fact.  But many seem to forget that the store is still important. The physical store and in-store shopping experience play a critical role in shaping customers’ shopping and buying habits.  They play an even greater role in defining brand im…Read More

  6. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  7. Competing on Price? No Way! The importance of differentiation in retail.

    This past Fourth July weekend provided an opportunity to dust off my well-worn copy of Jack Trout’s Differentiate or Die: Survival in Our Era of Killer Competition. I should do it more often. It is always refreshing to revisit the basic fundamentals of market positioning…and why competing only on price is a dangerous path that only a handful can take. As independent retailers continue to battl…Read More

  8. Think You’re Meeting Customers’ Expectations? Don’t Count On It!

    The retail market is strong, but market growth and stability are creating a false sense of competence among many home improvement and hardware retailers. Technology and emerging generations are shaping much higher and different customer expectations. While most hardware retail operators believe they are meeting customers’ expectations, the reality is that many are not! For hardware and home impr…Read More