1. Where’s the Service?

    What is happening to service?  We are seeing that service is becoming a challenge for more and more dealers.  This is a dangerous situation for some. Too many are lacking any effective “price” response to online and other low price retailers and supply sources.  They are relying heavily on their service to keep them relevant. Whether they are consumers or pros, customers are becoming more a…Read More

  2. Battery-Powered vs. Gasoline Outdoor Power Equipment

    LEVERAGING DATA TO OVERCOME THE GREAT OPE DIVIDE You use batteries a lot. Just think about your typical day-to-day—now think about how many of the critical steps in that day are fueled by lithium-powered batteries. It’s your smart phone, your power tools, your car, potentially. But the seemingly-arbitrary line in the sand? For landscapers and DIYers it seems to be battery-powered outdoor power…Read More

  3. NKBA Research Pegs Industry Value at $134 billion

    The following is a press release from the NKBA on Jan. 11, 2017.  The Farnsworth Group was honored to be the research and consulting firm serving the NKBA on their recent industry efforts. KITCHEN & BATH INDUSTRY SHOW, ORLANDO (January 11, 2017) — Kitchens and baths are the heart and soul of our homes, representing a $134 billion industry, according to research released today by the Nation…Read More

  4. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  5. Research on What Boomers Want When Home Buying

    The Farnsworth Group recently completed a study on behalf of Hanley Wood and Taylor Morrison.  Below is a release of some of the findings. Hanley Wood and home builder Taylor Morrison have just unveiled new research on what buyers in the 55+ age group want when purchasing a new home. Research revealed includes findings gleaned from a focus group with buyers in this age group as well as a separate…Read More

  6. 2016 Houzz & Home Study Released

    The following is a Houzz Press Release from June 22, 2016.  The Farnsworth Group conducted all field research on behalf of Houzz for the Houzz & Home  Survey. SPENDING IS ON THE RISE FOR KITCHEN AND BATH RENOVATIONS, HOUZZ SURVEY FINDS Over a quarter of renovation projects are driven by recent home purchases. Homeowners are investing larger budgets into their kitchen and bathroom renovatio…Read More

  7. Think You’re Meeting Customers’ Expectations? Don’t Count On It!

    The retail market is strong, but market growth and stability are creating a false sense of competence among many home improvement and hardware retailers. Technology and emerging generations are shaping much higher and different customer expectations. While most hardware retail operators believe they are meeting customers’ expectations, the reality is that many are not! For hardware and home impr…Read More

  8. The Rising Tide of Online Home Services

    The swell of young homeowners and the rapid evolution of the online home services market could lead to a big wave of growth in this sector over the coming years. But how aware are consumers of the availability of these services, and how is the industry responding to this new wave of offerings? GM investing $500M in Lyft, Google investing in Uber, The Home Depot buying Red Beacon, the launch of Ama…Read More