1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. The Farnsworth Group strengthens its building products, home improvement research expertise with new hire

    The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience. Fenik joins The Farnsworth Group as a Business Development Manager.  For over 10 years he has worked closely with top retailers, distributors, and contractor…Read More

  3. The Farnsworth Group Strengthens Industry Research Expertise in Agribusiness With New Hire

    INDIANAPOLIS, IN (July 26, 2017) – The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Robert Weaver, a proven thought leader in the agribusiness industry. Weaver joins The Farnsworth Group as VP of Agribusiness having dedicated his career to the industry. For the past twenty years, he has worked closely with agricultural manufacturers, s…Read More

  4. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  5. Competing on Price? No Way! The importance of differentiation in retail.

    This past Fourth July weekend provided an opportunity to dust off my well-worn copy of Jack Trout’s Differentiate or Die: Survival in Our Era of Killer Competition. I should do it more often. It is always refreshing to revisit the basic fundamentals of market positioning…and why competing only on price is a dangerous path that only a handful can take. As independent retailers continue to battl…Read More

  6. Think You’re Meeting Customers’ Expectations? Don’t Count On It!

    The retail market is strong, but market growth and stability are creating a false sense of competence among many home improvement and hardware retailers. Technology and emerging generations are shaping much higher and different customer expectations. While most hardware retail operators believe they are meeting customers’ expectations, the reality is that many are not! For hardware and home impr…Read More

  7. Tracking Durable Building Product Trends and Purchase Incidence

    There are several durable goods categories in the building products industry with a low household purchase incidence.  How is your firm tracking these purchase behaviors?  What are the demographic trends across U.S. households?  What type(s) of product is being purchased?  These are critical questions, and The Farnsworth Group has established a process to provide the answers. The Farnsworth Gr…Read More

  8. February 2016 Industry Insights – Surveying Millennials, Positives About U.S. Housing Market

    Check out our latest industry newsletter. In this issue: - Earning reports from Lowe's and Home Depot and what it may mean for the U.S. Housing Market - Survey participation trends among younger respondents, and tips that may improve quantitative research - Decline in new home sales - Using surveys to personalize marketing tactics - Tracking consumer confidence To view our current news letter visi…Read More

  9. 2015 Housing and Remodeling Forecast Summary

    The Farnsworth Group has consolidated several notable industry forecasts on housing starts and residential remodeling activity.  These forecasts along with our primary research and industry insight has resulted in our annual housing and remodeling forecast summary.…Read More

  10. Builders Show Presentation: Emerging Remodeling Trends

    The Farnsworth Group recently conducted research among residential remodelers and architects on past and potential trends in the residential remodeling market.  This information will be combined with data from The Remodeling Futures Program, and presented at the International Builders Show next week in Las Vegas.  Join us to learn which trends are expected to grow, which are fading and how marke…Read More