1. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  2. Building a path to purchase

    Inspiration takes on increased importance in an industry filled with new players and new trends. The following is an article by Ken Clark from HBS Dealer on January 3, 2017. Genius, believed Albert Einstein, is 99% perspiration and 1% inspiration. Home improvement — judging from the quantity and variety of photo-rich, idea-sparking digital platforms that are competing for homeowner eyeballs and …Read More