1. Market Research: An Even Greater Need In Agribusiness Today

    Marketing Research:  An even greater need in Agribusinesses todayIn an earlier article, we discussed four conditions under which marketing research is of even greater need than is typical:Market dynamics are changing - rapidly.The target customer is changing - rapidly.Competitor approaches are changing - rapidly.Your organization is changing - rapidly.Put another way, the greater and/or faster th…Read More

  2. Yes, you need market research…more today than ever!

    Your organization is faced with a significant business challenge or opportunity: Competitive pressure, Alternative path to market, Revised sales model, New product or technology launch, Adjusted brand experience, New digital marketing strategy, Market share erosion, Sales decline, Margin pressure, Lost customers, Evolving customer target. The list of challenges and opportunities goes on.  Sound f…Read More

  3. The Farnsworth Group strengthens its building products, home improvement research expertise with new hire

    The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience. Fenik joins The Farnsworth Group as a Business Development Manager.  For over 10 years he has worked closely with top retailers, distributors, and contractor…Read More

  4. The Farnsworth Group Strengthens Industry Research Expertise in Agribusiness With New Hire

    INDIANAPOLIS, IN (July 26, 2017) – The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Robert Weaver, a proven thought leader in the agribusiness industry. Weaver joins The Farnsworth Group as VP of Agribusiness having dedicated his career to the industry. For the past twenty years, he has worked closely with agricultural manufacturers, s…Read More

  5. NKBA Research Pegs Industry Value at $134 billion

    The following is a press release from the NKBA on Jan. 11, 2017.  The Farnsworth Group was honored to be the research and consulting firm serving the NKBA on their recent industry efforts. KITCHEN & BATH INDUSTRY SHOW, ORLANDO (January 11, 2017) — Kitchens and baths are the heart and soul of our homes, representing a $134 billion industry, according to research released today by the Nation…Read More

  6. Assessing Your Brand Image – Establishing Benchmarks for Measuring Brand Success

    Brand Image "Brand" is a popular topic--certainly one of perspective, disagreement and often confusion. From marketers, academics, dealers/retailers and others, we have many definitions of "brand." But let's simplify the definition. Your brand is what first comes to mind....good, bad, or other, when someone thinks of your company. Many companies don't know what first comes to mind when customers a…Read More

  7. Research on What Boomers Want When Home Buying

    The Farnsworth Group recently completed a study on behalf of Hanley Wood and Taylor Morrison.  Below is a release of some of the findings. Hanley Wood and home builder Taylor Morrison have just unveiled new research on what buyers in the 55+ age group want when purchasing a new home. Research revealed includes findings gleaned from a focus group with buyers in this age group as well as a separate…Read More

  8. 2016 Houzz & Home Study Released

    The following is a Houzz Press Release from June 22, 2016.  The Farnsworth Group conducted all field research on behalf of Houzz for the Houzz & Home  Survey. SPENDING IS ON THE RISE FOR KITCHEN AND BATH RENOVATIONS, HOUZZ SURVEY FINDS Over a quarter of renovation projects are driven by recent home purchases. Homeowners are investing larger budgets into their kitchen and bathroom renovatio…Read More

  9. Competing on Price? No Way! The importance of differentiation in retail.

    This past Fourth July weekend provided an opportunity to dust off my well-worn copy of Jack Trout’s Differentiate or Die: Survival in Our Era of Killer Competition. I should do it more often. It is always refreshing to revisit the basic fundamentals of market positioning…and why competing only on price is a dangerous path that only a handful can take. As independent retailers continue to battl…Read More

  10. Think You’re Meeting Customers’ Expectations? Don’t Count On It!

    The retail market is strong, but market growth and stability are creating a false sense of competence among many home improvement and hardware retailers. Technology and emerging generations are shaping much higher and different customer expectations. While most hardware retail operators believe they are meeting customers’ expectations, the reality is that many are not! For hardware and home impr…Read More