CATEGORY POSITIONING AND STRATEGY

The Farnsworth Group helps its clients determine how to utilize specific categories to achieve the overall goal of the organization. From strategic to tactical, The Farnsworth Group’s process provides a company with an understanding of how each category can be best leveraged to improve performance, image and market position.

The approach is market-based and provides insight into:

• The overall role of the category
• Brands and brand strategy required to support the category role
• Assortment and merchandising strategies
• Opportunities to maximize closure rate and transaction size

The Farnsworth Group works with companies to assess an entire category or to examine specific issues relative to the category. 

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