COMMUNICATION EFFECTIVENESS RESEARCH
What are you communicating to the market place and your customers? What should you be communicating, and how should you communicate that message?
Whether it’s a magazine advertisement, product package or marketing concept, our research scientists work with building material manufacturers to identify:
- Current message perceptions
- Required messaging
- Effective messaging
- Value proposition evaluation
Communication Effectiveness Research can be conducted through qualitative and quantitative feedback. Once the right data is collected, our team will provide you the insight and answers you need to make the best tactical decision when communicating to your customers.