CATEGORY IMPROVEMENT

The Farnsworth Group works extensively with its manufacturing and retail clients to improve the performance a specific product line or  category in a retail setting. Through a unique process that utilizes a combination of methodologies, The Farnsworth Group provides retailers and manufacturers with recommendations that improve customer count, closure rate and transaction size. 

The process focuses on understanding the needs of the customer and helping the retailer create the optimal purchasing experience.  Every aspect of the purchasing experience is explored to determine opportunities in areas such as product assortment, merchandising, communication, promotion, pricing and service.

This process is often initiated as retailers and their vendors prepare for line reviews, however can be utilized as an effective tool to consistently monitor and improve the performance of a new category.

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