The Farnsworth Group

RESEARCH. INSIGHT. ANSWERS.

The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Speak With Us About Your Research Needs Today!Call: (317) 241-5600 x301
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Which services are you interested in:

Leading building products manufacturers have utilized our research experience and industry expertise since 1989. Many manufacturer needs center around five primary research services.

Market Size & Channel Research
Usage, Attitude, Behavior, Segmentation
Brand Extendibility, Positioning, Performance
Product Development
Communication Effectiveness

These types of research activities can involve quantitative and/or qualitative methodologies and are conducted among consumers and trade professionals professional.

We conduct custom research projects among a wide spectrum of home improvement and building material consumers. By working closely with our clients, we target the most applicable consumer segment based on the project objectives.Our market research firm has been serving manufacturers since 1989.

MARKET SIZING & CHANNEL RESEARCH


Define dollar volume, market share and distribution structure through quantitative telephone and online data collection.

USAGE, ATTITUDE, BEHAVIOR, SEGMENTATION


Understand channel and product selection drivers.  Utilize attitudes and demographics to define distinct segments in your market.

BRAND EXTENDIBILITY, POSITIONING, PERFORMANCE


Understand which categories are associated to your current brand position and identify possible brand extension opportunities. Typically done through quantitative methodologies.

PRODUCT DEVELOPMENT


Various phases of research through the product development lifecycle that involve qualitative and quantitative research methodologies. Phases include concept screening, concept testing and price elasticity.

COMMUNICATION EFFECTIVENESS


Qualitative or quantitative research that includes brand advertising and positioning testing, media message testing and package concept testing.

PLEASE CALL US TODAY

(317) 241-5600 x 301

or email us directly for additional information on our research services.

6640 Intech Blvd., Suite 100
Phone: (317) 241-5600 x 301
Fax: (317) 227-3010
Email: sales@thefarnsworthgroup.com

THE FARNSWORTH GROUP

Please contact us for additional information on how we can help you better understand your customers.

Fields marked with a * are required.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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