Leading building products, home improvement, lawn & garden and agricultural manufacturers have utilized our research experience and industry expertise since 1989. Many manufacturer needs center around five primary research services.

Market Size & Channel Research
Usage, Attitude, Behavior, Segmentation
Brand Extendibility, Positioning, Performance
Product Development
Communication Effectiveness

These types of research activities can involve quantitative and/or qualitative methodologies and are conducted among consumers and trade professionals professional.

We conduct custom research projects among a wide spectrum of home improvement and building material consumers. By working closely with our clients, we target the most applicable consumer segment based on the project objectives.Our market research firm has been serving manufacturers since 1989.

MARKET SIZING & CHANNEL RESEARCH


Define dollar volume, market share and distribution structure through quantitative telephone and online data collection.

USAGE, ATTITUDE, BEHAVIOR, SEGMENTATION


Understand channel and product selection drivers.  Utilize attitudes and demographics to define distinct segments in your market.

BRAND EXTENDIBILITY, POSITIONING, PERFORMANCE


Understand which categories are associated to your current brand position and identify possible brand extension opportunities. Typically done through quantitative methodologies.

PRODUCT DEVELOPMENT


Various phases of research through the product development lifecycle that involve qualitative and quantitative research methodologies. Phases include concept screening, concept testing and price elasticity.

COMMUNICATION EFFECTIVENESS


Qualitative or quantitative research that includes brand advertising and positioning testing, media message testing and package concept testing.