MARKET EXPANSION / NEW MARKET
Market Expansion/New Market Research provides a comprehensive evaluation of specific markets or geographies targeted for growth. Whether you are adding a new location or strengthening your sales and marketing presence, Market Expansion / New Market Research investigates:
- What influences customer shopping and buying behavior?
- Who are the major competitors and why?
- Where are customers shopping for specific product categories?
- What are the similarities and differences to your existing markets?
- What is your brand awareness and does it carry equity?
- What is the best way to reach customers with your marketing message?
Market Expansion / New Market Research is a form of retail consulting that helps to identify those unique characteristics of a local market that can accelerate the success of your market entry.
Understand market populations of relevant customers.