Market Expansion/New Market Research provides a comprehensive evaluation of specific markets or geographies targeted for growth. Whether you are adding a new location or strengthening your sales and marketing presence, Market Expansion / New Market Research investigates:

  • What influences customer shopping and buying behavior?
  • Who are the major competitors and why?
  • Where are customers shopping for specific product categories?
  • What are the similarities and differences to your existing markets?
  • What is your brand awareness and does it carry equity?
  • What is the best way to reach customers with your marketing message?

Market Expansion / New Market Research is a form of retail consulting that helps to identify those unique characteristics of a local market that can accelerate the success of your market entry.

Understand market populations of relevant customers.