Understanding the existing market by dollar and share is essential to discovering opportunities and defining strategic direction. By studying end-users and channels, our market research firm can provide clients with a complete market and distribution map related to their product categories. Elements of Usage/Attitude Research are involved in addition to:

  • Dollar value of market
  • Market share by brand
  • Sources of supply
  • Margin structures
  • Channel brand/product drivers
  • Channel profiles
  • Program requirements and standards

Please contact our professional research consultants for additional information on our approach to quantify the market for your product category(s).

Below is an example of one of many market and channel maps The Farnsworth Group provides its clients requesting Market Sizing/Channel Research.