MARKET POSITION ASSESSMENT

The Market Position Assessment provides a clear picture of a company’s current position in the marketplace. Most importantly, this tool is used to develop programs, communication strategies and positioning tactics to capitalize on market opportunities.

The Farnsworth Group determines the top issues of importance to a specific market. The performance of the client and key competitors are evaluated and compared to issues that drive store selection within a market. Strategies and tactics are put in place to capitalize on current strengths, identify opportunities, take advantage of competitive vulnerability and correct any weaknesses. The client is provided with a roadmap to increase sales with current customers, attract new customers and take customers from competitors.

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