The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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The Farnsworth Group just completed a new study on the online purchase behaviors of home builders, remodelers and replacement contractors.  This study looks at broad trends among professionals to understand their activities regarding online product research, shopping and purchasing.  It looks in greater detail at various home improvement categories to understand:

  • Degrees of online purchase penetration
  • Use of ‘in-store pick-up’ for online orders
  • Reasons for purchasing online
  • Resources used for online purchases

To receive this latest public industry study please contact us at or call 866-773-2726 x.301.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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