The Farnsworth Group


The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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The Farnsworth Group has recently completed our latest public industry study, and we are excited to share the results.  This study looks at online purchase behaviors among DIY homeowners across a variety of home improvement categories such as plumbing fixtures, tools, accessories, decor, paint, lawn & garden, and many more.

Insights include:

  • Overall online purchase incidence of Home Improvement categories
  • Differences by gender
  • Differences by age
  • Reasons for purchasing online
  • Sources used for online purchases

Contact The Farnsworth Group to get the results of this recent study., 866-773-2726 x.301.

The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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