The Farnsworth Group has recently completed our latest public industry study, and we are excited to share the results.  This study looks at online purchase behaviors among DIY homeowners across a variety of home improvement categories such as plumbing fixtures, tools, accessories, decor, paint, lawn & garden, and many more.

Insights include:

  • Overall online purchase incidence of Home Improvement categories
  • Differences by gender
  • Differences by age
  • Reasons for purchasing online
  • Sources used for online purchases

Contact The Farnsworth Group to get the results of this recent study.  sales@thefarnsworthgroup.com, 866-773-2726 x.301.