Join The Farnsworth Group as we relay key findings from our DIY segmentation study based on “Green” attitudes and behaviors toward home improvement.
– Different attitudinal and behavioral differences
– How various product categories are perceived as ‘green’
– Opportunities and challenges present when communicating ‘green’
Title: How ‘Green’ are DIYers on Home Improvement Projects?
Date: Thursday, June 6, 2013
Time: 2:00 PM – 3:00 PM EDT
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