Since 1989, The Farnsworth Group has worked directly with Building Supply Dealers, Specialty Suppliers, Home Centers, Hardware Stores and Farm & Ranch Stores. Through decades of custom research projects, we have found many retail-based client needs center around five primary research services.

Customer Satisfaction Research
Advertising Effectiveness Research
Brand Image Research
Category Improvement Research
Market Expansion/New Market Research

We conduct custom research projects among a wide spectrum of home improvement and building material consumers. Working closely with our clients, we target the most applicable consumer segment based on the project objectives.

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CUSTOMER SATISFACTION RESEARCH


Understand what customers like, dislike and what would increase their loyalty. Learn where customers shop and how various outlets compare.

ADVERTISING EFFECTIVENESS RESEARCH


Evaluate advertising and communication mediums within a market to better align with your customer usage and preferences.

BRAND IMAGE RESEARCH


Understand how your customers perceive your organization in comparison to your competition. Identify positive brand associations to leverage, and areas needed for improvement.

CATEGORY IMPROVEMENT RESEARCH


Compare internal sales and financial performance with customer and market feedback to gain a comprehensive analysis of products being offered. Allows for proper product alignment to meet market needs.

MARKET EXPANSION/ NEW MARKET RESEARCH


Receive a detailed analysis of specific geographic or market growth to learn which locations will strengthen sales and marketing presence.

The Farnsworth Group also provides clients with a range of consultative services to help clients plan for growth, develop strategic initiatives and refine marketing tactics.