Before founding our market research firm, The Farnsworth Group, Brad served as Vice President of Marketing and Director of Research for the National Retail Hardware Association. While at NRHA, he was instrumental in the establishment of the Do-It-Yourself Research Institute (now the Home Improvement Research Institute) and subsequently was selected to serve as the Institute’s Executive Director. Brad held a Vice President’s position with Management Horizons, the marketing research and consulting division of Price Waterhouse Coopers. His expertise includes partnership planning, store positioning, market segmentation analysis, and hybrid market concept development. His list of over 200 clients includes several industry trade groups, regional firms and Fortune 500 companies. Brad is often found in his office or conference room with pages and pages of data spread across the table mining all of it until he clearly sees the most useful findings for the client. Brad holds a Bachelor of Science and MBA degrees in marketing and finance from the University of Oklahoma.
Sr. Partner, Retail Services
Jim served for over 12 years with the National Retail Hardware Association and Home Center Institute where he held a number of positions including director of research services and director of retail marketing. He also served as executive director of the Do-It-Yourself Research Institute (now the Home Improvement Research Institute). Jim has also served as Vice President of Group Services International, an international marketing and consulting company. He has acted as a research consultant for over 400 individual retail and wholesale firms throughout the world, including 30 of the top 100 home center chains, wholesalers and co-ops. As a professional research consultant, he has evaluated over 500 trade areas and assessed over 10,000 retail stores. Jim directs all retail and wholesale service activities for The Farnsworth Group. He has one of the largest networks of colleagues when it comes to the retailers, dealers and distributors. If you do not know Jim, chances are your associate does. Jim holds a Bachelor’s degree in business administration and finance and his MBA from Butler University.
Director, Business Development & Client Services
Prior to The Farnsworth Group, Grant was a retail consultant and developed more than 100 national clients. Since joining The Farnsworth Group, Grant has managed qualitative and quantitative research projects for a variety of manufacturing and retail customers. He has also been involved with marketing, branding, product development and client services. In 2002, Grant founded Specpan, a B2B data collection service offered by The Farnsworth Group. Grant continues to refine his skills in research methodology, data analysis and business development through efforts with Harvard’s Joint Center for Housing, working with industry organizations, and defining research projects for building material manufacturers and research companies. As a long time drummer, Grant still practices music. His creative soul is an often-utilized resource in the company. Grant holds a Bachelor’s degree in General Studies from Indiana University with a concentration in Business and Management.
V.P. of Operations
Grant has focused on project management initiatives for The Farnsworth Group for over 10 years, and he has experience working closely with industry retailers and manufacturers. Grant’s experience includes retail store audits, demographic, mapping and site study analysis, as well as brand positioning and customer satisfaction research. He is applying his knowledge to manage and develop our analytical sciences team and project procedures. Grant has a Bachelor of Science in Business Management with a minor in Management Information Systems from Purdue University.