The Farnsworth Group

RESEARCH. INSIGHT. ANSWERS.

The premier market research and strategy-consulting firm serving manufacturers, retailers, wholesalers, dealers and distributors of hardware, home improvement, construction and building material industries.

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Speak With Us About Your Research Needs Today!Call: (317) 241-5600 x301
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Usage and Attitude Research is used to understand what end-users buy, where shop, how they shop, why they shop certain channels and what drives purchases. Through qualitative and quantitative research methodologies, our research scientists utilize or Smart Survey Design to capture information on:

  • End-user profiles and demographics
  • Brand awareness and usage
  • Channel behavior
  • Stated and derived importance of selection drivers
  • Brand, channel and product performance

Usage and attitude research helps you understand what you must deliver to capture market share.  It also allows you to create defined end-user segments to better understand a complex market place.TFG_Graphics-13

PLEASE CALL US TODAY

(317) 241-5600 x 301

or email us directly for additional information on our research services.

6640 Intech Blvd., Suite 100
Phone: (317) 241-5600 x 301
Fax: (317) 227-3010
Email: sales@thefarnsworthgroup.com

THE FARNSWORTH GROUP

Please contact us for additional information on how we can help you better understand your customers.

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The Farnsworth Group has been working directly with building material manufacturers since 1989.

Since being founded in 1989, The Farnsworth Group has been working directly with Building Supply Dealers, Home Centers, Hardware Stores and Farm & Ranch Stores.

Please contact us for additional information on how we can help you better understand your customers.

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