USAGE / ATTITUDE RESEARCH
Usage and Attitude Research is used to understand what end-users buy, where shop, how they shop, why they shop certain channels and what drives purchases. Through qualitative and quantitative research methodologies, our research scientists utilize or Smart Survey Design to capture information on:
- End-user profiles and demographics
- Brand awareness and usage
- Channel behavior
- Stated and derived importance of selection drivers
- Brand, channel and product performance
Usage and attitude research helps you understand what you must deliver to capture market share. It also allows you to create defined end-user segments to better understand a complex market place.