Advertising effectiveness research evaluates your markets’ advertising and communication environment and how effectively you are reaching customers. You will receive a defined Ad Effectiveness Rate through our proven method that involves various degrees of analysis.
Advertising research can also gauge the benefits of customer loyalty programs, special events and more. Understanding advertising habits and preferences will ensure you are properly investing your media dollars in the most efficient manner.
Advertising Effectiveness Research investigates:
- What advertising methods are being used in your market
- Which types of advertising are preferred
- What messages resonate most with consumers
- What information is being looked for in ads