Home & Building

 
 
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We Understand Your Challenges.

 
 
Remodelers aren’t coming to your specialty dealers/distributors as often as they are going to big box home centers for your products.
You’re pressed to consider options that could radically alter your distribution and impact long-term relationships.
Our custom research can help you determine channel drivers and product needs that can increase share through specific channels.

 

 
Luxury housing starts are headed in the wrong direction, and you’ve got inventory to move.
You need to consider your options, including adjusting prices and/or targeting more midscale and mid-priced housing.
The right research methods can help you determine the strongest value proposition regarding pricing and promotions.
 
DIY brand loyalty is being eroded by a price-cutting competitor.
You need a clear direction for innovation and next-gen product development, pricing and communications.
Understanding the best research approach at each phase of the product development life cycle is critical for a successful launch.
We know your pain points. And we’ll help you find the solutions — or better yet, avoid problems altogether. In the home improvement and building materials industries, we take the time to reach a thorough understanding of our clients’ challenges and only then create custom research.
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No one is better at discerning the opinions of complex segments of builders to remodelers, architects to designers not to mention exploring the needs of specialty trades such as electricians, plumbers, roofers and painters.

Whether it's new construction or repair and remodel, we are familiar with challenges and trends within single-family, multifamily and commercial construction.


PROFESSIONALS

Small, Large, Generalist, Specialist, Residential, Commercial

CONSUMER

BIY/DIFM, Light DIY, Moderate DIY, Heavy DIY

Home & BUILDING COMPANIES WE WORK WITH

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SPEAK WITH US TODAY ABOUT YOUR Home & Building RESEARCH NEEDS.

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