MARKET SIZE /
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Understanding the existing market by dollar and share is essential to discovering opportunities and defining strategic direction. By studying end-users and channels, our market research firm can provide clients with a complete market and distribution map related to their product categories.
Please contact our professional research consultants for additional information on our approach to quantify the market for your product category(s).
To the left is an example of one of many market and channel maps The Farnsworth Group provides its clients requesting Market Sizing/Channel Research.
Elements of Usage/Attitude Research are involved in addition to:
- Dollar value of market
- Market share by brand
- Sources of supply
- Margin structures
- Channel brand/product drivers
- Channel profiles
- Program requirements and standards
Usage and Attitude Research is used to understand what end-users buy, where shop, how they shop, why they shop certain channels and what drives purchases. Through qualitative and quantitative research methodologies, our research scientists utilize or Smart Survey Design to capture information on:
- End-user profiles and demographics
- Brand awareness and usage
- Channel behavior
- Stated and derived importance of selection drivers
- Brand, channel and product performance
Usage and attitude research helps you understand what you must deliver to capture market share. It also allows you to create defined end-user segments to better understand a complex market place.
Our clients continue to grow their businesses through new customers, new channels and taking their brand in to new categories. Branding Research looks at the strengths, perceptions and awareness of a brand to better understand potential opportunities that can be leveraged utilizing an existing brand.
Through a combination of qualitative and quantitative research methodologies, The Farnsworth Group will identify your organizations’ market opportunities. This brand research will give you insight into the highest potential category opportunity.
The Farnsworth Group will profile the market to identify opportunities, allowing you to make key decisions on the best brand strategy.
PRODUCT DEVELOPMENT RESEARCH
The product development and product refinement processes of The Farnsworth Group assist companies from idea generation to product launch – or at a specific place in between. A company’s specific goal and current situation dictate the overall project scope and level of information required in the process. Whether a product is new to the world or a feature enhancement, each phase of product development requires information gathering and actions from three areas: Voice of the Customer (VOC), market input, and internal company processes.
Let our research scientists help you with any single phase or various phases of the product development process.
- Identifying Needs
- Concept Screening
- Concept Testing
- Product Testing
- Product Launch Testing
COMMUNICATION EFFECTIVENESS RESEARCH
What are you communicating to the market place and your customers? What should you be communicating, and how should you communicate that message?
Communication Effectiveness Research can be conducted through qualitative and quantitative feedback. Once the right data is collected, our team will provide you the insight and answers you need to make the best tactical decision when communicating to your customers.
Whether it’s a magazine advertisement, product package or marketing concept, our research scientists work with building material manufacturers to identify:
- Current message perceptions
- Required messaging
- Effective messaging
- Value proposition evaluation