The product development and product refinement processes of The Farnsworth Group assist companies from idea generation to product launch – or at a specific place in between. A company’s specific goal and current situation dictate the overall project scope and level of information required in the process. Whether a product is new to the world or a feature enhancement, each phase of product development requires information gathering and actions from three areas: Voice of the Customer (VOC), market input, and internal company processes.

Let our research scientists help you with any single phase or various phases of the product development process.

  • Identifying Needs
  • Concept Screening
  • Concept Testing
  • Product Testing
  • Product Launch Testing