How to Succeed at Product Management: Part 1 – Identifying Needs & Opportunities

The path of product development is one filled with many ups and downs and a plethora of opinions, then veering down a different path that was unplanned and filled with unexpected hurdles. Ultimately, the shareholders of your company must weigh in and approve of your plan, as do your customers who are the ones who sell to your end-user. Research is a necessary source along the way.

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How Landscapers Really Feel About Battery-Powered OPE

Although gas is still more popular than battery-powered OPE, battery is slowly gaining ground as technology improves. But what about attitudes among landscapers? What are their concerns about battery; when do they prefer battery; are they purchasing more or less battery OPE than in the past? And why?

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Which Type of Trade Show Should You Attend: Broad Vs. Niche

When deciding which trade shows to attend, size and scope can be important factors. It’s easy to assume broad industry shows are better than niche shows because they offer more exposure. Or maybe you think niche shows are superior because they guarantee attendees who are involved in your product category. The truth is, the best type of show is one that suits your company’s objectives.

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The Future of Research: Harnessing Technology and Asking Better Questions

The Farnsworth Group is always looking for better ways to deliver valuable market insights to our clients in a fast-moving, information-dense world. To this end, we attended Quirk’s market research conference in Chicago this past week. Learn what is around the corner regarding market research needs, methods and technology.

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