Industry Study: DIY Home Improvement Online Purchase Behaviors

The Farnsworth Group has recently completed our latest public industry study, and we are excited to share the results.  This study looks at online purchase behaviors among DIY homeowners across a variety of home improvement categories such as plumbing fixtures, tools, accessories, decor, paint, lawn & garden, and many more.

Insights include:

  • Overall online purchase incidence of Home Improvement categories
  • Differences by gender
  • Differences by age
  • Reasons for purchasing online
  • Sources used for online purchases

Contact The Farnsworth Group to get the results of this recent study.  sales@thefarnsworthgroup.com, 866-773-2726 x.301.

Ryan Lee