Contractor Online Purchase Behaviors in Home Improvement
The Farnsworth Group just completed a new study on the online purchase behaviors of home builders, remodelers and replacement contractors. This study looks at broad trends among professionals to understand their activities regarding online product research, shopping and purchasing. It looks in greater detail at various home improvement categories to understand:
Degrees of online purchase penetration
Use of ‘in-store pick-up’ for online orders
Reasons for purchasing online
Resources used for online purchases
To receive this latest public industry study please contact us at email@example.com or call 866-773-2726 x.301.