Contractor Online Purchase Behaviors in Home Improvement

The Farnsworth Group just completed a new study on the online purchase behaviors of home builders, remodelers and replacement contractors.  This study looks at broad trends among professionals to understand their activities regarding online product research, shopping and purchasing.  It looks in greater detail at various home improvement categories to understand:

  • Degrees of online purchase penetration

  • Use of ‘in-store pick-up’ for online orders

  • Reasons for purchasing online

  • Resources used for online purchases

To receive this latest public industry study please contact us at or call 866-773-2726 x.301.

Ryan Lee