The Farnsworth Group strengthens its building products, home improvement research expertise with new hire
The Farnsworth Group, Inc., a leading custom market research firm with vertical industry expertise, has hired Jay Fenik, a proven sales and marketing thought leader with extensive building products and home improvement industry experience.
Fenik joins The Farnsworth Group as a Business Development Manager. For over 10 years he has worked closely with top retailers, distributors, and contractors in the building industry. His extensive knowledge of increasing sell-through at point of purchase has made him highly sought after as a business leader. Fenik has made a name for himself building sales and marketing teams that capitalize on market opportunities and is excited to improve market performance for manufacturers and retailers. “It has been extremely enjoyable developing strategies to address untapped markets for companies I have worked for. Now I can bring that focus to help clients of the The Farnsworth Group” said Fenik.
President of The Farnsworth Group, Brad Farnsworth said, “We are very pleased to welcome Jay Fenik to our firm. For the past three decades, The Farnsworth Group has been a resourceful category leader, providing clients with customized research solutions that are guided by a deep understanding of their industry. Jay brings a manufacturer’s sales and marketing perspective. That industry knowledge will further guide the best research design and insights for our clients.”
New Business Development Manager, Fenik indicates, “I am excited to join The Farnsworth Group, and to lead the organization’s growth in the Mid-Atlantic and Northeast regions. As building products, lawn & garden and agribusiness industry research experts, I see a tremendous opportunity to partner with organizations that are looking to grow their business. I have managed through complex business issues and appreciate the role custom research played in those decisions.”
Jay attained his Bachelor of Business Administration, focus on Marketing, from Tiffin University and his Masters of Business Administration, focus on leadership, from Tiffin University. Jay resides in Denver with his wife Kristin and their two children.