Posts in Building Products
How to Succeed at Product Management: Part 1 – Identifying Needs & Opportunities

The path of product development is one filled with many ups and downs and a plethora of opinions, then veering down a different path that was unplanned and filled with unexpected hurdles. Ultimately, the shareholders of your company must weigh in and approve of your plan, as do your customers who are the ones who sell to your end-user. Research is a necessary source along the way.

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The Future of Research: Harnessing Technology and Asking Better Questions

The Farnsworth Group is always looking for better ways to deliver valuable market insights to our clients in a fast-moving, information-dense world. To this end, we attended Quirk’s market research conference in Chicago this past week. Learn what is around the corner regarding market research needs, methods and technology.

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