The Farnsworth Group is a leading custom market research firm & insights provider.  We provide your organization with value from decades of experience in niche B2C and B2B industries:

  • Building Products, Hardware, Home Improvement
  • Lawn & Garden
  • Agriculture

For over 25 years we have worked closely with manufacturers, retailers, dealers and distributors to understand their business needs and design custom research that provides actionable insight to strategy development that improves their market performance.TFG_Graphics-11

Our extensive industry experience spans across all end-user segments from DIYers to specialty trade professionals to large commercial contractors.  Our research scientists, project experience and industry focus will get you more than high quality data…you get answers.

All of our projects are customized to meet your specific needs and target audiences.  We identify the best methodology and approach to address your questions.  Whether qualitative or quantitative research, you will receive the benefit of decades of research experience and building products expertise.


The Farnsworth Group leadership has over 125 years of combined experience studying various categories. We have served hundreds of clients within the building, home improvement, lawn & garden and agricultural industries.  From associations to Fortune 100 companies to independent retailers.


Our wealth of industry specific knowledge is integrated into the results of each research project. You will received the best design, research methodology and industry benchmarks needed to address various your objectives. By working together we’ll ensure you receive more than data, but also actionable recommendations.


Data collection is at the core of our client’s projects.  Our research experts bring together the necessary resources and tools specific to your project to ensure you get the highest quality data feeding in to your project recommendations.  This includes smart survey design up front, and in-depth analysis on the backend.  Both phases are heavily influenced by understanding your industries market dynamics.