Market Research and Market Intelligence Consultants

Grant has hands-on experience across every stage of market research and has been part of The Farnsworth Group since his teenage years, developing a deep expertise in research design and data integrity. With over 20 years in the home improvement, lawn & ranch, and building products industries, he is passionate about helping clients succeed through meaningful insights. Based in Denver, Grant is a music enthusiast who values fun, family, and the impact of his work in everyday life.

Grant G. has been with The Farnsworth Group since 2002 and now serves as VP of Operations, bringing decades of expertise in survey design, respondent recruitment, and advanced analytics. With early experience at Lowe’s, he offers a unique perspective on the home improvement space, helping manufacturers and retailers make smarter, data-driven decisions. Based in Indianapolis, Grant is a husband and father of two who enjoys sports and cheering on his Purdue Boilermakers.

Dave King serves as VP of Insights at The Farnsworth Group and Executive Director of the Home Improvement Research Institute (HIRI), bringing over 25 years of experience in research, strategy, and advanced analytics. With a focus on the home improvement industry since 2013, he leads efforts to deliver impactful insights that guide product, pricing, and go-to-market decisions.

Eric brings nearly 30 years of experience in market research, business development, and strategic consulting across the home improvement, building products, and outdoor industries. With deep expertise in both quantitative and qualitative methods, he specializes in turning complex data into clear, actionable insights that drive confident decision-making. Based in Louisville, Eric enjoys staying active through soccer, skiing, scuba diving, and ice hockey.

Taylor has been managing quantitative market research studies at The Farnsworth Group since 2015, while also supporting team development and training to uphold high research standards. Inspired early on by home improvement shows, he brings a lifelong passion for DIY and hands-on problem solving to his work. Taylor is a proud husband and father of three who enjoys sharing his hobbies—including music, sports, fishing, and workshop projects—with his kids.

Karen brings 15 years of experience in brand consulting, market research design, and advanced analytics, helping organizations across industries answer critical business questions. She has worked with leading global insights firms and a wide range of clients, including those in home improvement, CPG, technology, finance, and healthcare. Based in Denver, Karen enjoys hiking, exploring local food and drink spots, and traveling the world with her fiancé, Adam.

Dawn has served as Director of Qualitative Research at The Farnsworth Group since 2019, bringing a background in strategic product development across building and consumer products. With over 15 years of experience, including roles at Armstrong Flooring and Newell Brands, she specializes in brand, channel, and product insights. Based in Denver, Dawn enjoys gardening, hiking, and tackling home renovation projects with her daughter and red heeler.

Since 2018, Adam has brought over 20 years of experience in the building products industry to The Farnsworth Group, with a background spanning firms like Dodge, Hanley Wood, and Metrostudy. He specializes in guiding manufacturers and dealers through research to uncover a clear, reliable foundation for product, marketing, and sales decisions. Based in Pittsburgh, Adam enjoys DIY projects and spending time in the mountains with his wife and three kids.

Danielle has supported marketing and communications at The Farnsworth Group since 2021, bringing experience from working with home builders, remodelers, and building product manufacturers. With a strong connection to the home improvement industry, she combines professional expertise with a personal passion for DIY projects and gardening. Danielle enjoys tackling home projects with her husband and seeking out the thrill of roller coasters in her free time.

Rachel brings expertise in visualization and storytelling, creating high-quality reports and visual content that elevate client communication and engagement. Known for her cross-functional collaboration and strong command of design tools, she delivers clear, compelling ways to communicate complex insights. Based in Grand Rapids, Rachel enjoys bouldering, golfing, video games, and spending time with her cats, Milo and Willow.

Amy has led client and project management initiatives at The Farnsworth Group since 2007, bringing over 20 years of research and marketing experience in the building products and home improvement industry. She specializes in customer behavior, brand health, and supplier-side insights, with a passion for using research to solve complex client challenges. Based in Indianapolis, Amy enjoys traveling, spending time with her family, and supporting her kids’ activities.

Cy has been a Project Director for clients’ custom market research projects since 2018. Prior to joining The Farnsworth Group, Cy collaborated on the Quarterly Census of Employment and Wages (QCEW) program for the Bureau of Labor Statistics. Based in the Denver area, Cy enjoys to play soccer, hike, ski, and attend live music events. Cy is also currently pursuing his M.B.A with a focus in Business Analytics from the University of Colorado - Denver.

Bonnie joined The Farnsworth Group in 2022, bringing experience in both qualitative and quantitative market research since 2014. With a hands-on background across all stages of research, she supports projects from survey programming to data analysis with a well-rounded perspective. Bonnie enjoys running, traveling, reading, and embracing her newest role as a parent to her son, Alex.

Robin brings nearly a decade of experience helping organizations understand how emerging industry, economic, and geopolitical trends impact their business. With a strong focus on the consumer perspective, she specializes in translating research into clear, effective communication strategies, and her work has been featured in major outlets like The New York Times and CNBC. Based in Denver, Robin enjoys biking, cooking, and spending time with her cats, Monza and Bluebell.

Kimber has been serving clients at The Farnsworth Group since 2015, with a focus on uncovering the nuances of buyer personas in the home improvement space. As both a researcher and longtime homeowner, she brings a hands-on perspective to understanding DIY and DIFM projects. Based in Indianapolis, Kimber enjoys reading and spending time with her family, including her husband, two kids, two cats, and energetic Australian Shepherd.

Jason has been serving clients at The Farnsworth Group since 2001 in a variety of roles, with a strong passion for working with and interpreting data. He specializes in navigating the complexities of manufacturing and channel distribution within the building products industry. Based in Indianapolis, Jason is a proud father who enjoys marathon running, collecting cacti and succulents, and exploring new challenges.

Jeff brings two decades of experience in the home improvement and building products industry to his role managing all B2B data collection efforts and developing programming solutions to yield accurate answers to complex client questions. Based in Indianapolis, Jeff is the master of programming, data analysis, and data tabulations here at The Farnsworth Group. When he’s not programming studies for fielding, you will likely find Jeff tackling a new woodworking or woodturning project.

Erica has been serving clients during custom market research projects since 2012. Prior to joining The Farnsworth Group, Erica worked in data analysis for United Health Group. Based in the Southern California area, Erica is an avid DIY-er who loves learning about new and innovative products. She enjoys acting, music, and spending time with her family.

Carrie has been serving in various roles in the market research field for over 20 years. She gained experience in the agriculture industry and then healthcare, before now serving in the home improvement industry. Above all else, Carrie’s family is the pride of her life, including her latest rescued pup.