Customized research, industry expertise to drive market strategy

Customer Usage & Attitude
Brand Health
product development
market sizing
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The Farnsworth Group has developed customized research methods designed specifically to serve the Building, Home Improvement, and Lawn & Ranch industries. Driving successful strategies often means gaining deeper insights on four critical areas: Customer, Brand, Product and Market.

We have decades of industry research expertise to craft research that addresses your specific needs - resulting in actionable recommendations to make informed strategic decisions.

Customer usage & Attitude

Uncover behaviors & understand your audience

Impacting customer decisions means you must know what to say, when, where and to whom. Learn where customers of your products shop, what drives product decisions and how you can impact their preference through marketing and product efforts.
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brand health

Measure your brand equity & market position

Understanding how your brand is perceived and how your brand compares to key competitors is critical to measuring the impact of marketing, sales, distribution and product initiatives. You will learn the value of your brand and the market's view of your competitors.
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Product Development

Take the risk out of new products

From qualitative discovery to validation of proposition statements to pricing elasticity. Product Development requires research at multi stage gates to ensure you develop product concepts, features and messaging that results in product adoption and increased sales.
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MARKET SIZING

Define revenue & channel opportunities

Want to know total sales of a specific product? Need to understand how those sales are distributed across key distribution channels? We get beyond broad, category market sizing data to provide dollar values of your specific product or sub-product within the category.
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Download Public Market Research Reports

On a Monthly, Quarterly, and Annual Basis, our Research Team at The Farnsworth Group is Reporting Out Top Level Insights on Changing Market Conditions and Changing Customer Behaviors to the Building Materials and Home Improvement Products Sectors.

These Data Dense Reports Are Publicly Available to You.
Download Your Complimentary Copies Today.

SEE RESOURCES

Learn More About Our Process

Define & Customize

Qualify & Collect

Analysis & Action

We bring industry and category knowledge to your project, which gives you a head start by allowing us to start discussing your specific needs. Through our in-depth conversations, we’ll define a customized research approach that will produce detailed insights to drive informed strategic decisions. We’ll survey targeted, pre-screened, tightly-profiled respondents, and use their answers to analyze the data and build your report. We then apply over 150 years of combined industry knowledge to bring a deeper level of analysis and recommendations. You end up with data-driven insights supported by industry expertise that provide you with actionable recommendations.

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Schedule a Consultation

Get Digestible Insights

You don’t need raw data. You need digestible insights to help you understand how to grow market share, what your audience wants and needs, and how you can serve them better.

DATA-DRIVEN STRATEGIES

Our reports include actionable, data-driven, go-to-market strategies created specifically for you and your audience.

30+ YEARS OF EXPERIENCE

You need data you can rely on. With over 30 years of specialized industry experience, you can be sure the strategies you get come from the best.

Fill out the form below for a free consultation and learn how digestible insights will help you grow your market share.

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