Customized Qualitative & Quantitative Market Research That Drives Market Strategy

The Farnsworth Group utilizes primary research methods and quality controls designed specifically to serve the Building, Home Improvement, and Lawn & Ranch industries. Driving successful strategies often means gaining deeper insights on four critical areas: Customer, Brand, Product and Market.

We have nearly four decades of industry research expertise and have conducted thousands of market research studies among hard to reach B2B audiences, like specialty tradespeople. Our market researchers are here to help craft research that addresses your specific needs - and ultimately will give you actionable recommendations to make informed strategic decisions.

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Get Answers From Hard to Reach Audiences

When you're trying to get in front of building product customers, finding answers to even the simplest questions can sometimes feel downright impossible.

Fortunately, our team has four decades of experience recruiting hard to reach building product customers, like tradespeople and suppliers, to conduct custom market research. Our market researchers also excel when studying specific segments of homeowners based on various attributes.

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Learn More About Our Process

Define & Customize

Qualify & Collect

Analysis & Action

We bring industry and category knowledge to your project, which gives you a head start by allowing us to start discussing your specific needs. Through our in-depth conversations, we’ll define a customized research approach that will produce detailed insights to drive informed strategic decisions. We’ll survey targeted, pre-screened, tightly-profiled respondents, and use their answers to analyze the data and build your report. We then apply over 150 years of combined industry knowledge to bring a deeper level of analysis and recommendations. You end up with data-driven insights supported by industry expertise that provide you with actionable recommendations.

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Schedule a Consultation

Get Digestible Insights

You don’t need raw data. You need digestible insights to help you understand how to grow market share, what your audience wants and needs, and how you can serve them better.


Our reports include actionable, data-driven, go-to-market strategies created specifically for you and your audience.


You need data you can rely on. With over 30 years of specialized industry experience, you can be sure the strategies you get come from the best.

Fill out the form below for a free consultation and learn how digestible insights will help you grow your market share.

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